Are you, as manager, keen to excel in the following fields and at the following management skills?

  1. Strategic management

  2. Marketing and sales

  3. Financial management

  4. Logistics and supply chain management

  5. Human resources management

  6. Leadership and organization

  7. Project management and change management

Then follow a Kluwer Training Mini MBA, for, within the space of barely 9 days, you will acquire all the relevant skills and knowledge you will need to become a successful manager.

As you will learn how to map out a successful strategy for your organization and how to create a context for yourself and your environment that makes the most of any business opportunities that come your way, you will feel stronger and more confident than ever on completion of this short MBA programme.

Every course participant who has completed the training programme and has received a positive mark in his personal business case will receive a Kluwer Training Mini MBA certificate!

Bestemd voor

  1. Department managers who are keen to move on to a general management function.

  2. High potentials with a minimum of 5 years' experience who have their sight set on a management position.

  3. Managers who wish to enhance their general business knowledge.

Programma

MODULE 1: INTRODUCTION AND FINANCIAL MANAGEMENT (part 1)

A. Introduction

  • Defining the learning objectives
  • Initial steps in the improvement project

B. Financial management

  • How an organization works
  • Evaluating potential growth
  • Launching production trajectories
  • Salary negotiations
  • Strategic and financial planning
  • Market analysis and commercial negotiations
  • Presenting quarterly figures, expectations, long-term targets
  • The impact of your decisions on the financial results
  • The importance of teamwork at the top of an organization

MODULE 2: STRATEGIC MANAGEMENT

A. Towards a better focus in a targeted fashion

  • The components of a sound strategic plan
  • The importance of consequent and organization-wide strategic choices and how to make these choices
  • The importance of a correctly formulated mission and how to formulate that mission
  • The difference between corporate strategy and market strategy
  • The relationship with stakeholders: options and modi operandi.
  • An overview of strategic models that can help you develop a market strategy: Boston Matrix, Ansoff analysis, generic strategies, SWOT analysis...
  • Implementing a strategy in a successful organization based on the 7-S approach (McKinsey)

MODULE 3: HUMAN RESOURCES MANAGEMENT

A. Fundamentals for happy and motivated employees

  • Recruitment and selection: recruitment channels, selection rules and pitfalls, types of contracts
  • Welcoming new employees
  • Remuneration: basic principles, salary as motivator, remuneration dos and don'ts,

Career paths, career management

  • The manager's role in the training and development of employees
  • Evaluation: the importance of performance reviews
  • Bidding employees farewell
  • Social consultation

MODULE 4: PROJECT MANAGEMENT AND CHANGE MANAGEMENT

A. Turning projects into concrete results effectively

  • The growing importance of a project-based approach
  • The organizational aspect of projects: the ‘format’ aspect, the ‘I’ aspect, the ‘we’ aspect
  • What forces and interests come into play in projects?
  • How to set up a project?
  • How to increase your chances of success through project planning and project management?

B. Change management

  • How do employees regard change projects? Where does resistance arise?
  • Basic principles of successfully convincing people of change
  • How to boost your success rate? Practical recommendations and step-by-step plan

MODULE 5: MARKETING AND SALES

A. A well-thought-out marketing and sales policy in response to a competitive market environment

1. Business strategy

  • Deciding on one of the three business values
  • Deciding on the most optimal product-market mix
  • Four strategies to escape from a commodity
  • Discovering potential for growth and ditto strategies

2. Brand strategy

  • Determining brand value, brand profiles and a communication model to match
  • Determining the existing and desired image
  • Determining the value proposition
  • Different positioning strategies and brand structures

3. Communication strategy

  • Segmented marketing planning
  • Integrated communication
  • Determining the media matrix
  • Managing the ROI of your marketing planning

BUSINESS CASE COACHING

Optional evening sessions until 7.30 p.m.

MODULE 6: ORGANIZATION AND LEADERSHIP

A. Leadership as a cornerstone of corporate success

  • The difference between leading and leadership
  • The 4 important dimensions of leadership
  • Vision, inspiration and passion within the framework of leadership
  • How to deal with egoistic exchanges, a lack of excellence and political games in organizations

MODULE 7: SUPPLY CHAIN MANAGEMENT

A. Experience the dynamics between sales, operations, procurement and distribution

  • Setting up and managing a modern supply chain
  • The dynamics of supply chain management
  • The added value of cross-functional collaboration and decision taking
  • Via the business game 'The Fresh Connection' you will gain a more in-depth insight into the Sales & Operations Management concept. Possible business strategies (product leadership, customer intimacy and operational excellence) and their impact on supply chain management will also be discussed.
  • For this particular session, we would ask you to bring your own laptop.

MODULE 8: FINANCIAL MANAGEMENT (part 2)

A. Estimating, analysing and evaluating knowledgeably

  • How to read a balance sheet and a profit and loss account?
  • What can you learn from your customers' and suppliers' annual accounts?
  • The importance of financial analysis and translating that into a financial policy
  • How to perform an investment analysis?
  • What does an expenses and revenue analysis entail?
  • How to draw up a better financial plan and budget?

MODULE 9: INDIVIDUAL BUSINESS CASE PRESENTATION

Enkel incompany

Van deze opleiding zijn momenteel geen open sessies ingepland. Wij bieden ze wel incompany aan. Hebben meerdere collega’s behoefte aan deze opleiding? En trekt u liever niet naar een andere plaats?
Breng de opleiding naar uw afdeling of onderneming: handig! Bovendien spitst de trainer zich dan toe op uw situatie, op uw sector en op de vragen van uw medewerker.